Aston Martin welcomes customers and fans into its Formula 1® pit garage to configure their dream car.
Gaydon, United Kingdom: Aston Martin has launched a completely new environment in its multi-award-winning online configurator, inviting customers to specify their own perfect car within the Aston Martin Aramco Cognizant Formula One™ team's pit garage.
In a world first for any car manufacturer, customers, fans and retail partners can now virtually specify any of Aston Martin's impressive range of products within the high-performance environment of a Formula 1® pit garage.
Launched ahead of the season's second Grand Prix in Saudi Arabia, the new digital environment showcases Aston Martin's AMR23 challenger within the garage, allowing customers and fans to be inspired by the pinnacle of motorsport engineering and design as they bring their personalised interpretation of an Aston Martin to life.
Following Fernando Alonso's impressive podium finish at the season-opening Gulf Air Bahrain Grand Prix, the online configurator also proudly displays the third-place trophy in exquisite ultra-high-definition 3D detail, allowing users to enjoy the team's first silver medal of the season while enjoying the ability to zoom in to explore every fine detail of the car.
Gaydon, United Kingdom: Aston Martin has launched a completely new environment in its online configurator. Once the ultimate expression and interpretation of an Aston Martin has been created, customers and fans can download a personalised brochure of their configuration, share their favourite configurations on social media, and choose to book a test drive at any point in the process.
Celebrating Aston Martin's 110th anniversary, the configurator also allows users to experience its past and present racing pedigree through an additional virtual environment of the historic Brooklands circuit, the location of the brand's first forays into racing.
Renato Bisignani, Aston Martin's global marketing and communications director, said: "Offering a selection of ultra-high-definition, exquisitely designed backgrounds, from studio environments to real-world locations, is a key ingredient in the success of our award-winning configurators, inspiring our customers to visualise their perfect Aston Martin in global locations, while drawing inspiration from thought-provoking rear-view mirrors.
“With recent brand research revealing that nearly 90% of our customers are passionate about Formula 1®, we believe this high-performance-inspired environment will generate more synergies between the track and the road, allowing our customers to specify all our models from within the Aston Martin Cognizant Formula One™ Team pit garage.
“Our configurator has always been designed to engage, excite and inspire, and more than half of our customers now use this digital tool during their purchasing process. We are therefore committed to further expanding its offering and developing unique features as part of our approach to delivering luxury digital experiences to our customers.”
The Aston Martin configurator can be found at configurator.astonmartin.com